Newsletter in September

Welcome to the September edition from our Quay Creative's HQ. This monthly update is designed to help all our resellers stay up to date with market news, case studies and updates from the production team to help you make the most of the online video opportunity.

Without video, your websites will NOT rank in the future!
One of the questions we are asked a lot is about online video and its effect on SEO.

Bruce Clay is the CEO of one of the biggest SEO firms in the US and he has some interesting new information that we thought would be useful to share with you.

In the interview he discusses "Engagement Objects" and talks about how these engagement objects, in particular video, are thought to be of crucial importance already when it comes to Google search.

What is an Engagement Object?

An "Engagement Object" is an element or multimedia component that you can add to your website that is engaging and causes users to interact with your website.
Bruce also talks about variables that are important to the Google search algorithm and discusses how the introduction of universal search has resulted in a change in the number of variables that are considered for ranking.  

Previously, it was accepted that Google used 120 variables to rank websites.  Since the introduction of universal search and more use of engagement objects across websites, the thought is that Google has increased the algorithm variables to 200, most of which can be attributed to these engagement objects.

Bruce states:

"...In the case of video, we believe that as one of the more important engagement objects, google has actually started to build it into the algorithm.  To us, that means if your website has engagement objects on it,  video or mp3...  it is going to be received by the algorithm better and your site will actually have an opportunity to rank better.
Now today, we haven't seen it much as an incidence of ranking, mostly because not everyone is doing it. ...I dont think weve yet seen even the tip of the iceberg.
I think, that a year from now, we are going to be sitting here saying - 'if you don't have video, if you don't have engagement objects on your website, you are just not going to rank.  It will make you last amoung equals if you don't have it."

Definitely food for thought and we will keep you posted as online video's role in SEO emerges.